Author: Summaya Baseer

Are you contriving wistfully to plan a marketing budget? Is the marketing budget for 2022 one of your top agendas? Or you may be gobsmacked with the whole “How to plan a marketing budget.” Nonetheless, read on Let’s get out of the way: Marketing budgets don’t have to be enigmatic but demand some planning.  The article laid before you will provide invaluable information on planning a marketing budget for 2022 and tips and ideas to outshine your competitors.  Why do I need to plan a marketing budget? First off, Good on you for thinking ahead! Pigeonholing the planning process gives…

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Has your marketing journey finally driven you to integrated marketing campaigns and all the rave surrounding them? Or are you currently on the journey to establishing successful marketing campaigns yet looking for methods to optimize your integrated marketing campaign efforts? If the answers are yes and yes, continue reading as we dissect the world of integrated marketing campaigns for you, analyzing the top campaigns and giving tips to optimize your campaign for maximized success! But first, we must ask, why integrated marketing campaigns?  Marketing leaders are 1.5X as likely as mainstream marketers to have an integrated marketing and advertising technology…

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A new, potential customer must click before finding your site and purchasing your product. They may click on a Google search result, an advertisement, a Facebook post, or a hyperlink in an email. They arrive at your website as a consequence of their click. The more individuals click on your link, the more prospective consumers you’ll have on your site. With today’s overcrowded online marketing environment, getting your ad campaign in front of your intended audience may rapidly become complicated. No wonder advertisers employ various indicators to determine whether or not their advertisements are effective. From marketers’ perspective, one measurement…

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Since 2010, over 1 billion users have used Instagram, making it a leading social media platform for people from all walks of life- influencers alike! Amongst the 50 million posts accumulated on Instagram, much of the content comes from our digital ‘celebrities’- the influencers. There’s a good reason for their big presence on the platform. If we’re going to crunch numbers that benefit Instagram influencers on the app, we see that: 18% of marketers believe Instagram offers the best influencer marketing ROI 37% of Instagram users interact with influencers 68% of people come to Instagram to interact with creators Instagram…

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 It’s 2022; almost everybody has an Instagram profile!  Well, at least 1.2 billion people on Earth sure do. That being said, there are your average run-of-the-mill Instagram profiles and optimized Instagram profiles. The question is: how is an optimized Instagram profile different from any regular profile? Instagram is where the average individual sees terrific photographs and videos taken by friends, influencers, and businesses. Businesses rely on Instagram because consumers are ten times more likely to interact with companies than on social networks such as Facebook or Twitter. So, you, too, have an Instagram profile that caters to your brand or…

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Since 2010, over 1 billion users have used Instagram, establishing it as a powerful social media platform for individuals from all walks of life! Among the 50 million posts that have populated Instagram till now, many of them come from popular categories of people- Influencers, sports players, musicians, and plenty of other types of creators. Instagram is, however, not just a platform for people to compete on the grounds of who has the most followers. It’s also a powerful marketing tool. If we’re going to quantify how marketing dynamics work on Instagram, we see that: 18% of marketers believe Instagram…

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Let’s get one thing out of the way immediately.  Being in the digital world and just adhering to social media to promote your brand is insufficient to produce the best results for your company. Building your website and establishing your social media accounts would mean nothing if people cannot find them- regardless of how much you use them. Contrary to what the dynamics of small businesses have become, your brand still needs a website to fuel its growth. “I have a website.” Great, so you also may have a grip on SEO. “What?” Precisely. As we mentioned, having a website…

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Find yourself in an intense spiral of optimizing Google Ads for PPC Campaigns? Is it all flying over your head? Let’s run through an introductory course and killer tips to sort it out. Google Ads was founded barely two years after Google.com, the world’s most successful website. The marketing platform first appeared in October 2000 as Google Adwords; however, it was branded Google Ads in 2018 following considerable restructuring. Considering Google’s extensive reach, you’ve undoubtedly encountered (and presumably clicked on) a Google ad, and so have your target users. Nevertheless, if left to its own devices, Google Ads would devour…

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Have issues with your site and Google visibility to get along? Poor Google search visibility means you’re losing traffic and potential website income. Optimizing your site’s Google search rankings is indeed an intangible concept. While we all seek instant gratification, growing your presence in Google searches requires patience. The difficulties of ranking high in Google searches are not limited to the local news business. Online authors of all forms and colors face the same challenges as they strive to have their sites appear first when users search for specific keywords and related terms. If your business does not rank on…

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SEO appears to be an enigmatic, ever-changing riddle, which is half correct because the algorithms used by search engines are continuously evolving. However, the fundamental laws of search engine optimization stay the same, and we’ll utilize them to guide you through every stage of developing and refining content for your site! If you want to establish yourself entirely as a one-man-army and DIY SEO for your brand or yourself, you need to dissect what SEO is. But first, some motivation! DIY SEO is important for your brand as a company owner and one of the most acceptable ways to invest,…

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From an active user’s point of view, let’s acknowledge ad fatigue in social media these days. We are inundated with advertising every time we step out our front door, turn on the television, or glance at our phones; so many people are sick of it. Installations of ad blockers climbed by 30% last year, owing to people’s desire to establish a content-only atmosphere for themselves online. On the other hand, ad blockers have far less influence on paid social. Facebook and others continue to discover loopholes that allow their revenue-generating advertising to continue to be delivered to users. Currently, many…

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What could this be about? Advertising? On Reddit? With Reddit rating as one of the top 10 most popular websites on the Internet, it is undeniably an attractive avenue for advertising. Nevertheless, the site may be scary at times and appear too arbitrary to construct a cohesive advertising campaign. Furthermore, because its primary objective is to introduce viewers to the most popular material at the time, Reddit members are infamously anti-marketing. Irrespective of its obstacles, the future benefits were too enticing. Many advertisers have been baffled by Reddit since its inception in 2005. The user-influenced site, which emphasizes debate and…

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As advertising agencies evolve, they learn that the most advanced SEO methods will only take them so far. It would be best if you eventually converted an inquiry into sales. What is the solution? Demand generation campaigns. Demand generation marketing is a force multiplier that raises brand recognition, boosts website traffic, and generates new leads. It is the remedy for divisions in the marketing departments. Therefore, read this article attentively if you want to build a large, robust stream of targeted clients. Without a doubt, demand generation campaigns may be one of the most challenging entrepreneurship components. Addressing an issue…

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Find yourself asking why you should invest in SEO. SEO is vital for your brand as a business owner, but it is also one of the best investments you can make. Consider SEO an investment in your company’s 401K – money that will grow in returns over time and stay in your wallet. Likewise, by investing in SEO, you build lengthy revenue for your site that grows over time. Revenue. That means money. Business owners love money, but you also probably want to understand the dynamics behind why you will invest in SEO with so much enthusiasm, right? According to…

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Instagram has a monthly user base of over 1 billion people! That’s a lot of people with a lot of things to say.  It also boasts the second-highest engagement rate, after only Facebook. And that is a lot of excitement right there! Instagram’s algorithm is constantly evolving.  The term “engagement” encompasses a wide range of concepts. Marketers are working tirelessly to devise the most successful strategies to combat it. Today, though, we’re narrowing it down, specifically to comments on Instagram. Instagram comments are a terrific way to interact with your followers and encourage them to endorse your post! Furthermore, they…

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