Choosing A Google Analytics Audit Agency in 2022

google analytics audit agency

If you’re feeling overwhelmed by your Google Analytics data, you’re not alone. Even if you know the basics of setting up tracking and collecting data, it can be tough to know what to do with all of that information. That’s where a google analytics audit agency can help.

An experienced team will take a close look at your data and help you make sense of it all. They can also help identify any areas where your tracking might be inaccurate or broken, and advise you on how to fix those issues.

As a result, you can have confidence that you’re getting the most accurate data possible – and that data can be used to make decisions that will improve your website’s performance.

As a google analytics audit agency, we often hear from clients that they are planning a website refresh or redesign. Usually, this is a good time to do an audit since it provides an opportunity to check for any broken tracking or changes that could alter the data.

It’s important to have reliable data before making any important business decisions. 100% reliable data is essential in order to make sound decisions.

Google Analytics is a great tool that can provide valuable insights into your website traffic and audience behavior. However, if your tracking is broken or unreliable, the data will be inaccurate and you won’t be able to get an accurate picture of your website’s performance.

That’s why it’s so important to do a google analytics audit when you make any changes to your website, even if they seem minor. By doing so, you can ensure that your tracking is accurate and that you’re getting the most out of google analytics.

Online Businesses will need a Google Analytics Audit Agency to seamlessly transition from UA to Google Analytics (GA) – 4

The number one thing is use it an opportunity and excuse to recalibrate and assess if your Google Analytics solutions are currently setup correctly and how you can transition from Universal Analytics to Google Analytics 4 perfectly with Google Analytics Audit Agency experts like ConvertBunny.

What would we have to say for anyone reading this article who doesn’t have Google Analytics 4 setup on their properties? You’re already behind the 8 ball so as to speak!

We say that because if you have a web analytics tracking system in place such as Google Analytics 3 (also called Universal Analytics) and you haven’t started setting up Google Analytics 4 you’re going to start getting into challenges like year over year comparisons.

We know that’s a comparison which big and small companies both want to make. What happened last year, what happened this year. That’s not going to be available until you have Google Analytics 4 setup alongside your goals as well.

The way goals are setup in Google Analytics 4 is different from Universal Analytics.

The reason for that is that GA 4 is setup on Firebase, which is the software that allows you to track mobile app usage in Universal Analytics as of right now and previously.

In the latest analytics stack by Google all of the tracking and performance measurement is a whole lot seamless.

The other factor is that Google has started to separate the different type of software in the Google ecosystem.

They don’t really want you to leave the ecosystem in short.

How? Now you can do some lightweight reporting, attribution analysis with the built-in models, you could email reports to people based on things that you’ve built. In GA 4 you’re being forced to use Google Analytics with Tag Manager and Data Studio to put the complete package together.

That’s why its such a big difference!

If you’re doing server side Tag Management then that normally requires a whole new host of core skills, coordination with your IT team to ensure the tags are properly placed and are running fine.

It’s really significant for marketers to be transitioning to GA 4 as soon as possible. The good thing is if you don’t have the internal team and capabilities to do this, you can always hire a Google Analytics Audit Agency like Convertbunny which specializes in enabling and implementing such requirements across different sectors.

This is especially important if you don’t want to lose any data in terms of the time period. So, if you’re waiting till May 2023 to start setting up GA 4 you will be surprised to notice that it will take more then your expected days to get it done.

If you start now you can easily alleviate a lot of those elements if you do it now!

What will be the consequences if you ignore the required transition from UA to GA 4 well before May 2023?

If you don’t understand the consequences of this change then you need to build up your understanding and capability to problem solve for GA 4 through different Slack Communities, Youtube Videos, Podcasts and through blog articles.

There are a lot of resources which can help you get up to speed with these changes.

So what are the risks if you don’t transition well before May 2023?

  • If you’re a marketing lead or product owner and you have to report to the board or your CEO, so you won’t have the year on year data with you which will be a big challenge. How GA 4 and UA work are not really apple to apple comparisons so you have to take that into consideration!
  • Secondly, by transitioning late you will risk not educating your team members and senior management how to utilize GA4. For e.g. GA 4 does not have bounce rate any more. Google has replaced bounce rate with engagement rate in GA 4. Engagement rate is not the inverse of bounce rate, so they are not one to one.

Google Analytics (GA 4) versus Universal Analytics

PROs of GA 4

You can go deeper with insights in Google Analytics 4. You can look at the user level at all the user activity that each user performed on your website. You can figure out user segments, what that individual does which reflects on positive goal conversions

GA 4 has more sophisticated attribution models

Google Analytics 4 has in-built AI which enables your website by sharing anomalies and activities on your website

Challenges of GA 4

Numbers depicted in GA 4 are different from GA 3 and they haven’t really made it really clear on how to educate marketers and product owners to transition to GA 4 without facing a fair share of challenges.

What do look for in a Google Analytics Audit Agency?

There are a few key things to look for when choosing a digital marketing agency to perform a Google Analytics audit. Firstly, it’s important to find an agency with in-depth knowledge across all digital and advertising channels.

This ensures that they will be able to identify any potential issues that could be impacting your data.

Secondly, it’s also important to choose an agency with a diversified portfolio of clients. This allows them to bring a wealth of experience to the table and makes sure that they understand how to properly utilize Google Analytics.

Finally, you’ll want to make sure that the agency you choose has a solid understanding of how to make sure all campaign roads end up in Google Analytics.

By taking the time to find an agency that meets all of these criteria, you can be confident that you’re getting the best possible service and that your data will be accurately represented.

Want to make sure your data for SEO & Content Marketing work is accurate so you can make the best marketing decisions? We can help. Call us at (0092) 333-5669904 today. 

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