With around 2.9 billion active userbases, Facebook is a Mecca for online marketers from every nook and cranny. However, not everyone gets it right for optimal Facebook ad results.
In that order, one of the most crucial metrics social marketers follow on Facebook is the conversion rate. So, what is ‘conversion’ in marketing jargon? It is when a potential user converts from a random browser to a buyer. For most marketers, conversions are an utmost priority.
This post discusses different aspects of Facebook ad results and tips to ensure better ROI on your conversion strategies.
5 Awesome Tips For Better Facebook Ad Results
1. Perform Conversion Trials
Conversion trials enable Facebook ad variants.
There are a couple of things that you need to know to get started.
a. Ad Image Variants
Facebook allows marketers to test different versions of the same ad with image variations. While at it, ensure that you have a combination of image, image + text, and other visually aesthetic mock-ups available for testing.
Since this is the trial mode, allocate a small budget to run all your ad variants. Check which post pulls in the most traction and which doesn’t. That’s one way of getting started before jumping all-in with your ad spend money.
– such as innovation, audience, or placement – to see what performs the best. This method can reward the campaign we’re testing, but the findings can help enhance the creation of upcoming campaigns.
Once we need
variables we want to test, the budget is automatically split between the two variations and the exposure of each ad will be equally distributed.
A/B testing of our Facebook ads is recommended when we’re trying to measure changes to our Facebook ad results. This tool tests new strategies rather than informal testing, which requires manually turning your ad sets or campaigns on and off.
2. Target your audience
Keep in mind the buyer’s identity in every ad creation process. Consider their intentions and interests. Always remember that this goes beyond the demographics of our audience.
We can use three different audiences with advertising on Facebook: cold, warm, and hot.
A cold audience consists of all users on Facebook and can be slimmed down with detailed targeting.
A warm audience can be users connected to your page or a custom audience.
A hot audience consists of users who know your business and have specifically visited your website.
When targeting different audiences or buyer personas, create separate campaigns for each one.
3. Pick ad images that stand out
One crucial aspect to consider for the Facebook ad results is that you might have noticed the Newsfeed of Facebook is packed with advertisements striving for the user’s attention. You have to use images that stand out for top ad performance.
The most innovative way can be the distinctness of a user clicking through to make a purchase or scrolling right past.
Moreover, remember that your image does not have to be complex to gain the attention of your potential customers –make sure that they are invigorating and well-groomed.
4. Try various lengths of ad copy
A common mistake most social marketers make is that ads with short copy perform much better than ads with long copy. An even bigger misunderstanding is that any post on Facebook serves better if the copy is more concise.
The span of your copy will highly depend on your product and buyer personas. It would be best to remember who you are writing for when creating the Facebook ad copy. Ask yourself, “Will this marketing message reverberate with my audience?”
5. Think of the psychology of color
Colors play an essential role in grabbing the attention of users. They can have a tremendous psychological impact on the viewers and should be taken advantage of as it’s a vital opportunity to improve Facebook ad results. It is no surprise that colors evoke emotion. Let’s take a quick look at various colors, shall we:
- Red: while this color highlights danger, it can be used in campaigns that evoke strong emotions.
- Orange: a color lively in nature, dynamic, and energetic and can be used successfully when you want ads to stand out.
- Yellow: bright and full of energy; yellow signifies joy, intellect, energy, and happiness. Darker yellows (bordering on gold) can give a feeling of prosperity and security.
- Green: firmly linked with nature and the environment in most consumers’ minds, green is also associated with reliability, safety, stability, honesty, and freshness.
- Blue: This color sparks trust in the viewer. It can be severe and suggests intelligence, loyalty, calmness, and power.
- Purple: Combining the stability of blue and the energy of red, purple is associated with luxury, royalty, dreams, mystery, and elegance. It stimulates problem-solving and creativity.
- Blacks, Greys, and Whites: Neutrals depict traditionalism, conservatism, and neutrality, which can be used effectively in advertising.
Take Your Facebook Ad Results To The Next Level
So now you know what you can do to optimize your ads and meet your Facebook ad performance goals. You may feel overwhelmed with all the potential improvements and thinking of where to start. If you have any questions in your mind, we would be happy to be of assistance.
If you are still unsure if partnering with a digital marketing agency would be the best decision for your company or as an individual, please consider scheduling a complimentary strategy session with one of our business results specialists.