Author: Usman Tauqir

When you’re in the eCommerce business, one of the most challenging aspects of workflow concerns content marketing vs. social media marketing.  Agreed, it is hard to choose which one takes preference over the other. Nonetheless, many online marketing practices gel together pretty well, but it’s vital to know these are two distinct features. By now, you may be wondering: how is social media marketing different from content marketing? Social media marketing vs. content marketing: which one is better? The core differences between these two terminologies and so on. The article will nurture you with all the knowledge you’re seeking, and…

Are you an EdTech and looking to scale your business in 2023? Have you been challenged by the high Cost per Click (CPC) and Cost per Acquisition (CPA) for any paid campaigns? You are not convinced any Paid Campaigns through Socials, or Google Ads would have a positive or cost-effective Return on Investment (ROI). Or conversely, you’re a new EdTech platform & don’t have enough seed money to invest in paid ads. So what option are you left with if you want to grow your EdTech business sustainably in 2023? Search Engine Optimization (SEO) is your best bet to scale…

Let’s face it; the majority of in-house content marketers and outsourced content marketing agencies focus on the amount of delivery and activities they will provide on a month-to-month basis. But do they commit to signups and conversions as metrics you can gauge them against? Would it make more sense for a SaaS owner or CMO if they are getting over 100,000 visits to the blog articles a month with the hope there will be some conversions or if they are getting 25,000 visits based on their SaaS Content Marketing Strategy with a 2-4% target as conversion rate? I’m sure you, as…