SEO appears to be an enigmatic, ever-changing riddle, which is half correct because the algorithms used by search engines are continuously evolving. However, the fundamental laws of search engine optimization stay the same, and weโll utilize them to guide you through every stage of developing and refining content for your site!
If you want to establish yourself entirely as a one-man-army and DIY SEO for your brand or yourself, you need to dissect what SEO is. But first, some motivation!
DIY SEO is important for your brand as a company owner and one of the most acceptable ways to invest, especially if youโre managing things on your own.
Imagine SEO as an asset in your businessโs 401K – income that will increase in value over time and remain in your pocket. Similarly, by investing in SEO, you may create long-term profit for your site that rises over time.
According to Forbes magazineโs Kate Harrison, businesses are increasing their spending on digital marketing services as Google continues to unhinge marketing plans. If youโre considering participating in search engine optimization (SEO), it might be tough to determine where to spend your money, especially if your marketing budget is tight.
Nevertheless, SEO services could provide excellent value to your brand, and many marketers are investing in SEO.
With the average person spending an entire week online, the internet has become the leading and fastest-expanding marketplace. SEO is a critical marketing strategy to guarantee prospective clients recognize your brand.
So to answer the question, is it possible to scale your website with SEO? Indeed it is!
Letโs explore how you can be a DIY SEO expert and expand your business further!
Do SEO strategies work?ย
To manage and implement DIY SEO, you need to grasp a few strategies around SEO, but first, letโs understand how and why SEO strategies truly work.
Consider this. Your website is your lone โworker,โ running 24 hours a day, 365 days a year, and SEO will identify your โstrongest employee and salesperson.โ Several factors and aspects influence search results due to Googleโs complicated algorithm.
There are ten results on a Google search pageโyes, ten. How often do you venture past the first page of Google results and into the second, third, or twenty results page?
Almost always, you wonโt have to because the several top possibilities on the first Google page include the information you wanted in your web search.
Wouldnโt you like to be on the top page of search engine results, ahead of your competitors, if a prospective customer types in a keyword related to what your company offers?
Considering that 75% of search engine users never get above page one, ranking high for a search query is vital to your development and prosperity.
As a practitioner of DIY SEO strategy, you make your site easy for search engines to understand, which means they know exactly what each page of your website is about, increasing your relevancy in search results. Advancing to the top three necessitates an ever-evolving SEO strategy.
So how does implementing SEO strategies accelerate your growth?
SEO allows you to be the go-to expert for potential clientsโ inquiries. In addition to acquiring visibility and traffic, SEO contributes to your industryโs authority.
Then thereโs authenticity, which boosts brand trust and leads to brand loyalty.
When questioned why to engage in DIY SEO and how it benefits the company, the answer is that it attracts new customers and allows you to build your firmโs relationship with those customers over time, owing to the confidence you have created with them!
And if this isnโt enough to convince you to add SEO to your skillset, here are a few statistics to gather your equipment and get on the DIY SEO train:
A test conducted by Safari Digital in 2022 discovered that replacing existing, previously published articles with an optimized title tag that aligned the content with keywords with high search traffic can boost page hits by more than four times. The study, conducted across 16 websites and 135 web pages, discovered that pages with a modified, optimized title tag generated 107 percent more hits than ones that had not been modified.
Consumers now have better access to information than ever before. This SEO truth emphasizes the need to have a wealth of brand information available on the internet for prospective clients. Make it simple for your target audience to read about your brand by offering information about it and your narrative on your website.
There is no denying that local customers like reading reviews and assessing the quality and worth of a brand based on independent feedback. Online evaluations are an excellent approach to demonstrating delighted consumersโ track records.
ย A whopping 88 percent of customers acknowledged reading the reviews before doing business with a local company. Authentic, positive comments from pleased consumers foster confidence among new and prospective customers. Social proof is an excellent technique to establish credibility with potential clients.
Ready to smash some DIY SEO and upscale your website? Letโs count down the easiest to-dos you can manage all by yourself
DIY SEO Strategies that workย
1. The Quality of your Content
Create genuine content.
Thereโs a reason this is top on the list. Search engines like accurate, one-of-a-kind, information-rich content and articles (Googleโs artificial learning algorithms prefer valuable, natural material created for the customer). Because? Because it is what your market will react to, that is what search engines will push.ย
These days, many things on the internet are simply replications of the prior content, which isnโt beneficial. As a DIY SEO practitioner, you should write for yourself.
Make specific pages and articles, and post titles/headlines.
Consider keywords only if they seem organic and effectively define your material. The most crucial aspect of these is to inform readers about what they are about to study. Tempting them to read more is a bonus.
Use story-telling headlines.
Headings are section headers, such as those in bold throughout this page. They assist your viewers in skimming a lengthier post and help search engines detect the main subjects on your website. After writing articles, go back and only read the headlines and headers. Do they aid in driving and highlighting the story?
Make your picture titles, descriptions, and alt text as precise as possible.
The original objective of these is to assist your viewers in understanding what the image is if it fails to load or if they use a site viewer. Make the description brief, conversational, and accurate, and only include keywords if they truly assist in explaining. Search engines will also utilize alt text to determine what the image is about, so they can display them in image search results.
2. The Relevancy of your Keywords
Take a natural approach.
As a DIY SEO expert, use the terms people use to discuss your subject matter that sounds appropriate for your company, your viewers, and your writing style. If youโre unsure what phrases people use, search for them on forums or utilize web tools to identify and evaluate trending terms (Google Trends, KWFinder, and Free Keyword Tool).
A word of caution: resist the urge to keyword stuff. Your readers will be turned off if your phrases appear forced. Itโs also not going to be popular with search engines.
Make your website titles and taglines as detailed as possible.
Everything, even down to the name and slogan of your site, is searchable. Including keywords here might assist, notably if your website address lacks keywords.
3. The Quality of your Links
Use custom permalinks.
WordPress provides a few alternatives regarding how your permalinks are produced. Go to Settings > Permalinks and configure how you want URLs to incorporate data such as your article title. Modifying the URLs in this manner (using your article title) improves the searchability of your URLs.
If you would like to personalize them entirely, you may do so. Below, you can see that โPost nameโ has been selected, which utilizes your post name as the URL, and โCustom Structureโ has been selected below, allowing you to design it entirely.
A word of caution: If you have current pages receiving traffic, altering the URLs now may impact your SEO ranking.
Make strategic internal links.
Internal links move visitors from one page of your website to another (like the secret path from the lounge to the conservatory). Internal links can be included within a post or article and at the bottom or side.
ย It is standard practice to include a link within an article, but because they disrupt your reader, only utilize internal links that are deliberate and relevant. Make sure that links are included in the anchor text
4. The Responsiveness of your Mobile Site
Make use of a responsive theme.
A universal theme restructures your site for multiple screen sizes, ensuring visitors viewing your site on their tablet or phone see your complete information in a simple, legible style. It also implies that your viewers, either on a laptop or a phone, will identify your content or recognize where to locate items.
If visitors find it difficult to navigate your website on their smartphone, they will rapidly leave and return to their search engine results.
And, because search engines like to promote useful websites, if users jump fast from your site back to their query, the search engine will take notice, which might harm your websiteโs rating.
Conclusionย
Indeed, an SEO professional or agency may assist in ensuring that when customers conduct a web search, your site is among the first sources to surface in the search results.
But before you hire someone else to help you enhance your online results, you might want to try these DIY SEO strategies yourself to provide your SEO a push and hone that DIY SEO expert inside you!
