Picture this: You can discover fresh link-building opportunities in mere seconds. Just enter your competitors’ websites; backlinks will reveal who’s linking to them but not to you. 

Want to learn more? Read on..

Today, the competition to rank #1 on Google is fierce. Over 75% of businesses use content marketing, and many plan to increase their budgets. Backlinking is an important SEO strategy that would get your content more visibility on search engine result pages. So, to win this race, you need to pay attention to where you stand on the search engine results pages (SERPs)

Think of it like checking your position on a map. One key tool is a backlink checker, which helps you see your links.  It’s a quick way to spot opportunities that can elevate your search engine rankings.

With 81% of shoppers and 89% of B2B buyers researching online before buying. Therefore, your position on the map matters. It’s high time that you start tracking your backlinks and climb those rankings! 

If you’re wondering what a backlink checker is, how it works and what the best backlink checker tools

on the market are– worry not. We’ve got you covered.

Let’s dive in.

What Is a Backlink Checker For a Website?

Backlink checkers are vital tools for SEO, marketers, and website owners.

These are like your online detective buddies. They watch over your website’s links and alert you if any spammy websites link to you. 

Plus, it’s like a treasure map for finding good backlinks that can make your site even better. It helps you see who’s connecting to your website and even spies on your competition. So, you can use it to build more links and climb the search engine rankings.

Backlinking is an important SEO strategy that would get your content more visibility on search engine result pages.

So, you can use it to build more links and climb the search engine rankings.

How Does A Backlink Checker Work?

You enter a website’s URL, and the tool starts crawling the web to find all the links to that site. It collects information on each link, like its source, text, and quality. 

Then, it analyzes the data, giving you insights like the number of referring domains and the link types. 

Finally, it presents this information in a report, helping you make smart SEO decisions. 

Some tools even let you compare your site with competitors. 

That’s why backlink checkers are your key to understanding and improving your website’s online presence.

Need for a Backlink Checker For Websites

A backlink checker is essential for websites. It helps you study your own and your rivals’ backlinks. This means finding chances to build new links. 

When you type in your competitor’s domain, you’ll see who’s linking to them. This reveals their link-building tactics and offers potential sites to connect with.

That’s why backlink checkers are crucial in SEO. They help you by:

  • Find all the websites linking to your content
  • Assessing link quality based on factors like domain authority and relevance
  • Analyzing your competitors’ backlinks for your benefit
  • Spotting and removing harmful backlinks to boost your site’s performance.

Why Do Different Backlink Checker Tools Show Different Stats?

Different backlink checker tools provide varying statistics because they use different methods.

For instance, one tool, let’s call it “A,” may catalog fewer links while another, “B,” catalogs more. 

Tools with better hardware and optimized crawlers tend to have larger indexes and find more backlinks. Conversely, tools with limited resources may provide fewer results.

Since backlinks can only be discovered by following them, different tools yield different results.

To get a comprehensive view, it’s advisable to use multiple tools. You can rely on Google Search Console (free) along with paid backlink checkers for websites. More on this later. 

Our Top Picks for SEO Backlink Checker Tools 2023

#1 SEMrush

Semrush dashboard

SEMrush is a powerful SEO tool that’s loved by many, and it’s our personal favourite for analyzing backlinks for our clients. 

What sets it apart? They continually introduce new and potent features.

One of its standout features is its massive daily-updated database. This means you can accurately monitor your site’s backlinks. 

But it’s not just that – you can also spy on your competitors’ links to outrank them.

To dive into backlink analysis with SEMrush:

  1. Go to the SEMrush homepage.
  2. Type in the domain you want to analyze and hit “enter.”
  3. Once the page loads, click the “backlinks” tab on the left to unveil their backlink profile.
  4. You’ll see all the links pointing to that website.

You can filter by following links, no-follow links, and even disavow toxic backlinks with a click. 

What’s more, you can track multiple competitor websites simultaneously for comprehensive insights.

SEMrush Backlink Features:

SEMrush’s backlinking feature allows you to:

  • Streamline Your Analysis: Understand your backlinks, track growth, and find opportunities easily.
  • Filter Your Prospects: Sort by type and attribute, like text, image, form, or frame.
  • Build Your Strategy: Gather key info on inbound links, domains, and more.
  • Measure Authority: Use Authority Score to assess the impact of links on SEO.
  • Check Backlink Types: Analyze sponsored and user-generated content.
  • Geolocation Insights: See where your backlinks originate.
  • Network Graph: Uncover a domain’s strongest referring sources.

The free SEMrush version is fantastic for most needs, unless you’re running an agency with heavy daily link analysis. For deeper insights, the paid version at $129.95/month is worth considering.

#2 Ahrefs Backlink Checker

Ahref backlink checker tool

Ahrefs, a powerful SEO tool, excels in backlinks analysis.  You can explore a website’s backlinks using their Site Explorer.

The Ahrefs Backlink Checker is free.

If you’re looking for a deeper dive, you can sign up for Ahrefs Lite for $99.

Log in, enter the domain you want to analyze and click “enter.” Then, click on “backlinks” to view all the links pointing to the website.

This tool provides detailed data about these links, including their type (do-follow, no-follow), domain rating, and how often a domain links to your site. 

You can also filter results and check for “new, lost, or broken” links. Many websites rely on Ahrefs as their go-to backlink checker due to its meticulous data quality.

The “Top Pages” function reveals the website’s most popular content. 

Ahrefs categorizes links and helps you disavow bad ones. It also tracks new and lost links, making outreach easier. 

Ahrefs dashboard

You can even find broken links for potential opportunities. There’s an SEO toolbar for browsing as well. 

Ahrefs Backlink Checker Features:

Ahrefs Backlink Checker offers a range of features for SEO analysis, including:

  • Domain and Page Metrics: Check SEO metrics for any website or URL, including referring domains, backlinks, Domain Rating (DR), and Ahrefs Rank (AR).
  • Backlink Profile Monitoring: Track the growth or decline of backlinks and referring domains over time.
  • Detailed Backlink Analysis: Get insights into every page linking to your target, including link type, platform, DR, URL Rating (UR), and more.
  • Organic Traffic Estimations: See estimated organic traffic for linking pages and domains, providing unique insights.
  • Competitor Research: Identify your competitors’ most linked-to pages and discover broken links for link-building opportunities.
  • Outbound Link Analysis: Analyze outbound links, detect broken outbound links, and review anchor text.
  • Followed vs. Nofollowed Links: Differentiate between quality followed and nofollowed links.
  • Anchor Text Analysis: Examine anchor texts to understand how competitors optimize their backlinks.
  • Disavow Link Spam: Easily disavow suspicious backlinks to maintain site quality.

#3 Moz Link Explorer 

Moz’s Link Explorer is a tool that checks your website’s backlinks, valuable pages, linking domains, and anchor text. 

It helps you build high-quality links for online success. It’s favoured by marketing experts and provides quick results. 

Moz link explorer tool

You can use it to analyze backlinks, find problematic links, and discover new link-building opportunities. 

The tool offers details like anchor text, Page Authority, Domain Authority, and spam score. 

It’s user-friendly and efficient, best used with a premium account, but the free version is good for starters and competitor analysis.

Moz Link Explorer Features

Moz’s link explorer offers several useful features:

  • Complete Link Metrics: Get Page Authority and Domain Authority for any website.
  • Link Analysis: Understand your site’s ranking by reviewing inbound links.
  • Competitor Research: Analyze competitor backlinks and link profiles.
  • Fix Broken Links: Easily find and repair broken links to maintain link quality.
  • Spam Score Check: Identify and reduce spammy links while boosting quality ones.
  • Link Building Opportunities: Discover who’s linking to your competitors but not to you.
  • Content Analysis: Compare the performance of your content and track competitors.
  • Link Tracking: Monitor new and lost links, keeping an eye on recent activity.
  • Anchor Text Analysis: Examine how sites link to you with anchor text data.
  • Domain Authority Checker: Check success metrics like DA, PA, Spam Score, and link counts for any site.

Boost Your Organic Growth with ConvertBunny

At ConvertBunny, we use data-driven tactics to boost your website’s performance, from attracting more visitors to generating valuable leads and boosting sales through SEO and Content Marketing.

Our expertise spans all levels of keyword rankings. We’ve covered you, from the bottom of the funnel to the top.

It’s time you turned to our proven SEO strategies. We’ll optimize your site and drive organic traffic your way.

Let’s Get In Touch!


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