Picture this: In the world of backlinks, quality reigns supreme. It’s like having a few precious gems versus a mountain of ordinary stones.
You don’t have to overload your website with links to climb the search engine ranks.
Surprisingly, a mere 20-30 top-notch links can give your site a significant boost on those search engine results pages.
We’re here to give you the inside scoop on how to optimize your site with the best backlink building strategy so you could incorporate that in to your SEO practices.
Let’s first understand what high quality backlinks actually are, and what makes them high quality.
What Are High Quality Backlinks?
Not all backlinks created are equal. The real gems are the high quality backlinks. A quality backlink is a link from a highly trusted website, both by search engines and real people. It’s like a website’s seal of approval!
What Makes A Backlink High-Quality?
- Relevance: High-quality backlinks come from websites that are related to your content. If you run a cooking blog, a backlink from a popular food magazine is gold.
- Authority: Websites with a good reputation, like Forbes or Wikipedia, can boost your credibility. A backlink from them carries more weight.
- Trustworthiness: Trust matters! Backlinks from trustworthy sources, like government or educational websites, are highly prized.
- Naturalness: Google loves natural links. If they flow naturally within the content and aren’t forced, even better.
- Diversity: A mix of backlink types (text, image, video) from various sources is valuable.
Pro Tip: Quality trumps quantity. One high-quality backlink can do more for your site than dozens of low-quality ones. So, focus on building those meaningful connections in the digital world! You can use a backlink checker to check the authenticity of the links.
Reasons for Link Building In Digital Marketing
In the past, search engines relied solely on web page text for rankings. But then, web creators started sprinkling keywords to boost their pages.
The problem was that not all the top-ranked pages were actually relevant and that led to a lousy user experience.
To fix this, researchers got creative. They found that web pages with lots of links tend to be the best so link building became crucial.
More links meant more importance. Fewer links meant less importance.
Today’s search engines are high-tech. They use AI, machine learning, links, and page analysis to rank sites.
But here’s the twist: They focus on the most relevant links.
The goal is simple: count links that truly matter to the content they point to.
Just to add a layer of complexity, there’s something called link ranking. It sorts links by popularity and relevance.
This way, we get a clearer picture of what’s hot and important online.
Top 10+ Backlink Building Strategies in 2023
Craft Stellar Content
Quality matters! The foundation of link-building is quality content. Your content should be original, informative, and engaging.
When your content offers real value to the users, other websites are more inclined to link to it.
Bonus: If you share visual content like infographics or charts, you might find others using your images without giving credit.
Don’t worry, it’s an opportunity!
A polite email can often turn this into a valuable link. You can use Google reverse image search to spot these instances.
Personalize Your Outreach Emails
Outreach is how you reach out to other website owners, content creators, or fellow marketers to get those valuable links.
Why is this so important?
Well, when trustworthy and high-quality websites link to your site, search engines like Google and Bing trust your site more. These links are like trust signals.
Here’s the kicker: when you build links through outreach, your website climbs higher on search engine results pages.
So, when quality sites related to yours link back, Google and others notice, and your content shines brighter.
At ConvertBunny, we’ve cracked the code for maximizing outreach. Here’s what we’ve concluded:
When reaching out to new blogs, forget the generic templates. Instead, make your emails ultra-personal.
This not only builds relationships but also increases your chances of getting a positive response.
In fact, high-quality personalization can give you a 45% positive reply rate, while the typical outreach email manages just 8.5%.
Show that you’re not a robot – offer solutions and collaboration for a win-win situation.
Pro Tip: Avoid the cold shoulder. Most guest blogger emails fall flat because they lack that personal touch and persuasion. To stand out, make your pitches specific, personal, and genuinely helpful.
Use Digital PR to Your Advantage
Digital PR can be a game-changer.
It isn’t just about links; it’s about getting your brand out there.
When people read an article that mentions your brand as an expert or source, it sticks in their minds.
They click to learn more. That’s the real human interaction that marketing dreams are made of.
Produce Original Data-Driven Studies
Another effective strategy is to produce data-driven studies using your unique product data, analytics, and research.
For instance, 11 realizations from testing Search Generative Experience” by SEO expert Kevin Indig gained 36 backlinks in a week with a DR of 55-75 by sharing insights from testing Search Generative Experience.
This approach also works for big players like Deloitte and Salesforce, which attract thousands of referring domains by publishing original research.
Join HARO, HAB2BW, and Terkel.io
These platforms connect journalists with sources.
Sign up as a source, choose your niche, and get daily emails with journalists’ requests.
Stay on top of journalist requests by setting up Slack alerts.
Being one of the first to respond can land you backlinks from prestigious blogs like CNN, The Verge, and The WSJ.
Pro Tip: Make your responses stand out by including analytics, statistics, numbers, or studies. The more unique and captivating your answers, the better your chances of being featured in top-tier media outlets.
Harness the Power of Infographics
Infographics are highly shareable. Include a link to your site in the embed code. When others share your infographic, you gain more links back to your site.
Speaking of infographics, here are some fun ones that our creative bunnies made:
Broken Link Building
Ever stumbled upon a “404 Page Not Found” error while browsing?
It’s annoying, right? Well, that’s where you can make magic happen!
It’s called broken link building, and it’s a clever way to boost your website’s authority.
Here’s how we make it work for our clients:
Nobody likes broken links on their site; they’re like potholes on the internet highway. So, we hunt down those broken links on other websites, especially those of our client’s competitors.
Now, we dig into those broken pages to see what topics they used to cover.
If our client’s site has something similar to offer, great! If not, we consider creating new content that fits the bill.
Finally, our team reaches out to the websites linking to those broken pages and suggests our client’s link as a replacement.
Leverage Social Media
Don’t forget social media!
Sharing your content here increases the chances of it being shared by others, leading to more links and improved search engine visibility.
Claim Unlinked Brand Mentions
Imagine this: your brand’s name is mentioned in an article, but there’s no link back to your website. Don’t fret; it’s still a win for brand awareness.
But here’s the kicker – you can turn this into a powerful backlink!
Here’s the secret game plan:
- Spotting Unlinked Mentions: Start by finding where your brand is mentioned without a link. This could be your company name, product names, or key people in your company.
- Stay Updated: Keep an eye on new mentions. Tools can help you track this efficiently.
- Prioritize Your Targets: If you’re a big brand, you’ll have a lot to sort through. Focus on the most valuable mentions first.
- Clean Your List: Some mentions may not be relevant or may already link to you. Weed these out.
- Reach Out: Find decision-makers’ email addresses for outreach. Craft a personal email, follow up, negotiate, and claim your deserved backlinks.
With this strategy, you’re turning those mentions into powerful backlinks that boost your website’s authority effortlessly.
Competitor Backlink Analysis
Competitor backlink analysis is all about discovering websites that link to your competition. It’s like peeking at their playbook to see what works.
At ConvertBunny, we divide it into two folds:
- Domain-Level Research: Start by finding top competitors in your industry. Spot the one with the most linked domains among their pages. These are your prime targets.
- Page-Level Hunt: Alternatively, check which pages are ranking well for your target keywords. Then, backtrack to find their linking websites.
Once that’s covered – identify your organic competitors. Check the best referring domains for each domain or page.
Hunt down referring domains for websites and pages and figure out how to get links from these domains.
By doing this, you’ll unlock a powerful strategy to improve your website’s ranking.
Regain Missing backlinks
Imagine you worked hard for valuable links, and suddenly, they’re gone. Frustrating, right? But don’t worry, we’ve got your back.
It’s called ‘link reclamation,’ a must for SEO.
Here’s how you can do it:
- Find Broken Links on Your Site
Spot internal broken links using tools like Ahrefs or Google Analytics. Fix them for better usability.
- Fix Broken Internal Links
Now, repair the broken links on your site. Update or replace URLs. Remove irrelevant ones.
- Hunt for Lost External Backlinks
Locate lost or broken backlinks from other sites with tools like Moz, SEMrush or Ahrefs.
- Reclaim Lost External Backlinks
Reach out to the site owners who lost the backlinks. Give them the correct links to your site. They’ll likely appreciate it and update their page. A win-win!
Reclaiming lost backlinks boosts SEO and strengthens your profile without the need to build entirely new links.
Create an RSS feed
If you’re using a popular platform like WordPress for your blog, chances are you already have an RSS feed. Don’t have one? Create it!
So, why is this important for backlinks?
Well, some websites out there use your content without permission. They find it through your RSS feed.
Just remember to sprinkle internal links throughout your content. This way, even if those content snatchers don’t link to your original post, they’ll at least borrow your internal links. That’s a win for you.
It is a classic way to build backlinks. It involves writing an article for a niche-related website. They publish it, and you link back to your site.
To find guest post opportunities, many use Google search with queries like “topic + intitle:’write for us’.” This reveals sites seeking guest bloggers.
Pro Tip: Don’t limit yourself to sites that openly accept guest posts. Reach out to relevant sites anyway. Most are happy to get quality, free content that attracts visitors.
Remember, it’s all about providing value and building relationships.
Our secret sauce for success lies in our advanced link building strategies, as showcased in this post.
At ConvertBunny, we’ve consistently delivered results, helping businesses of all sizes reach their marketing goals.
Whether it’s boosting website traffic, generating leads, or closing sales, our data-driven approach has proven effective.
We’ve mastered the art of ranking for all types of keywords, from the bottom of the funnel to the top.
So, if you’re looking to supercharge your online presence and enhance your backlink building strategy, ConvertBunny is your trusted partner.
Let’s take your digital journey to new heights together!