Author: Usman Tauqir

 It’s 2022; almost everybody has an Instagram profile!  Well, at least 1.2 billion people on Earth sure do. That being said, there are your average run-of-the-mill Instagram profiles and optimized Instagram profiles. The question is: how is an optimized Instagram profile different from any regular profile? Instagram is where the average individual sees terrific photographs and videos taken by friends, influencers, and businesses. Businesses rely on Instagram because consumers are ten times more likely to interact with companies than on social networks such as Facebook or Twitter. So, you, too, have an Instagram profile that caters to your brand or…

Since 2010, over 1 billion users have used Instagram, establishing it as a powerful social media platform for individuals from all walks of life! Among the 50 million posts that have populated Instagram till now, many of them come from popular categories of people- Influencers, sports players, musicians, and plenty of other types of creators. Instagram is, however, not just a platform for people to compete on the grounds of who has the most followers. It’s also a powerful marketing tool. If we’re going to quantify how marketing dynamics work on Instagram, we see that: 18% of marketers believe Instagram…

Let’s get one thing out of the way immediately.  Being in the digital world and just adhering to social media to promote your brand is insufficient to produce the best results for your company. Building your website and establishing your social media accounts would mean nothing if people cannot find them- regardless of how much you use them. Contrary to what the dynamics of small businesses have become, your brand still needs a website to fuel its growth. “I have a website.” Great, so you also may have a grip on SEO. “What?” Precisely. As we mentioned, having a website…

Find yourself in an intense spiral of optimizing Google Ads for PPC Campaigns? Is it all flying over your head? Let’s run through an introductory course and killer tips to sort it out. Google Ads was founded barely two years after Google.com, the world’s most successful website. The marketing platform first appeared in October 2000 as Google Adwords; however, it was branded Google Ads in 2018 following considerable restructuring. Considering Google’s extensive reach, you’ve undoubtedly encountered (and presumably clicked on) a Google ad, and so have your target users. Nevertheless, if left to its own devices, Google Ads would devour…

Have issues with your site and Google visibility to get along? Poor Google search visibility means you’re losing traffic and potential website income. Optimizing your site’s Google search rankings is indeed an intangible concept. While we all seek instant gratification, growing your presence in Google searches requires patience. The difficulties of ranking high in Google searches are not limited to the local news business. Online authors of all forms and colors face the same challenges as they strive to have their sites appear first when users search for specific keywords and related terms. If your business does not rank on…

SEO appears to be an enigmatic, ever-changing riddle, which is half correct because the algorithms used by search engines are continuously evolving. However, the fundamental laws of search engine optimization stay the same, and we’ll utilize them to guide you through every stage of developing and refining content for your site! If you want to establish yourself entirely as a one-man-army and DIY SEO for your brand or yourself, you need to dissect what SEO is. But first, some motivation! DIY SEO is important for your brand as a company owner and one of the most acceptable ways to invest,…

From an active user’s point of view, let’s acknowledge ad fatigue in social media these days. We are inundated with advertising every time we step out our front door, turn on the television, or glance at our phones; so many people are sick of it. Installations of ad blockers climbed by 30% last year, owing to people’s desire to establish a content-only atmosphere for themselves online. On the other hand, ad blockers have far less influence on paid social. Facebook and others continue to discover loopholes that allow their revenue-generating advertising to continue to be delivered to users. Currently, many…

What could this be about? Advertising? On Reddit? With Reddit rating as one of the top 10 most popular websites on the Internet, it is undeniably an attractive avenue for advertising. Nevertheless, the site may be scary at times and appear too arbitrary to construct a cohesive advertising campaign. Furthermore, because its primary objective is to introduce viewers to the most popular material at the time, Reddit members are infamously anti-marketing. Irrespective of its obstacles, the future benefits were too enticing. Many advertisers have been baffled by Reddit since its inception in 2005. The user-influenced site, which emphasizes debate and…

As advertising agencies evolve, they learn that the most advanced SEO methods will only take them so far. It would be best if you eventually converted an inquiry into sales. What is the solution? Demand generation campaigns. Demand generation marketing is a force multiplier that raises brand recognition, boosts website traffic, and generates new leads. It is the remedy for divisions in the marketing departments. Therefore, read this article attentively if you want to build a large, robust stream of targeted clients. Without a doubt, demand generation campaigns may be one of the most challenging entrepreneurship components. Addressing an issue…

Find yourself asking why you should invest in SEO. SEO is vital for your brand as a business owner, but it is also one of the best investments you can make. Consider SEO an investment in your company’s 401K – money that will grow in returns over time and stay in your wallet. Likewise, by investing in SEO, you build lengthy revenue for your site that grows over time. Revenue. That means money. Business owners love money, but you also probably want to understand the dynamics behind why you will invest in SEO with so much enthusiasm, right? According to…

Instagram has a monthly user base of over 1 billion people! That’s a lot of people with a lot of things to say.  It also boasts the second-highest engagement rate, after only Facebook. And that is a lot of excitement right there! Instagram’s algorithm is constantly evolving.  The term “engagement” encompasses a wide range of concepts. Marketers are working tirelessly to devise the most successful strategies to combat it. Today, though, we’re narrowing it down, specifically to comments on Instagram. Instagram comments are a terrific way to interact with your followers and encourage them to endorse your post! Furthermore, they…

Search engine optimization (SEO) is engaging with your target audience digitally and increasing your exposure in organic search results. Yes, it comes with the alternatives of cheap and expensive SEO. It is undoubtedly one of the most crucial components of a successful digital marketing plan, and it is an expenditure that every brand should make. But not something that will cost a fortune! Thankfully, many low-cost SEO businesses are available to assist you in growing your business online; the difficulty is distinguishing the best from the mediocre, trustworthy services from low-cost ones. Nevertheless, it’s easy to recognize the distinction when…

The year is 2010, and Instagram is the new thing in the crowds. Every feed is filled with pictures of food and pouty selfies. And the world has become all about the number of likes, comments, and shares on a post.  In the race to do better than the next guy and gain online traction, people started buying Instagram followers of the fake and robotic variety. Whether you’re a business looking to grow your presence online or an influencer hoping to stand out amongst all the talent on Instagram, having an established number of followers and likes can be the…

Digital marketing is a multi-headed behemoth. The ordinary marketer must manage social media, content marketing, email marketing, and other internal advertising strategies. All the while ensuring that the most effective are monitored to adjust their plans to increase outcomes weekly continually. Everyone who has accomplished it, with or without a group of players, understands how demanding it is. Let’s dive into the reality of marketing to begin our learning of digital marketing dashboards before we conclude which is the best digital marketing dashboard. It costs five times more to acquire a new client than to retain an established one. So,…

1.4 BILLION Instagram users as of 2022?  This isn’t simply because it’s another social media platform where people want to post, right? Instagram introduced itself into the world of social media applications in 2010, and since its inception as the 7th most visited website in the world. Instagram began as a photo-sharing app, but its growth over the last 12 years has impacted social media trends and usage, and it continues to launch new features.  Instagram has rightfully climbed into the second most downloaded social media application. When we talk about Instagram’s development, we refer to the transition from picture…